Bloggers vs. readers. How many are there?
Typically, readership on a blog page can vary based on multiple elements. More and more people are using the World Wide Web as a source of information, and a large portion of social and news pages contain opinion sections and have a blog set up for comments. This has become a successful business tool and more corporate-based blogs are being produced on a daily basis as a result.
In July of 2008, Pew Internet issued a survey to its readership that revealed some very interesting results. The first question to the readers was, "Do you ever read someone else's online journal or blog?" In total, 33% of internet users (the equivalent of 24% of all adults) say they read blogs, with 11% of internet users doing so on a typical day. The second blog readership question is based on a slightly different question construction: the past-tense "Have you ever read someone else's online journal or blog?" This figure is consistently higher than the one discussed above; this is because its wording captures people who once read blogs but now do not for whatever reason. 42% of internet users (representing 32% of all adults) answer this question affirmatively.
Here are some charts containing statistics that show the potential growth of blogging on the internet over the next few years.
Blogging for Business
One website, whatsnextonline.com, makes some excellent points from a business standpoint about a blog page’s potential. Blogs have become an important marketing tool for hundreds of companies, associations, elected officials and candidates, a legion of self-appointed digital journalists and traditional journalists who can trash or build up your company in their blogs.
By simply incorporating keywords into your blog posts you can quickly see your blog posts ranking for many different targeted keywords. It is important to always write blog posts in basic terms but there should always be elements of blog marketing and search engine optimization in all your posts. A blog can be used in many ways to pull new traffic and business in. You could use it as a how to guide, new products or simply just a way to give your audience any new information on your industry or your business. The chart below illustrates the potential progression of blogs with U.S. companies.
Methods for making a better blog
When creating a blog for a business, one needs to consider the post’s material. According to pronetadvertising.com, content is going to get new visitors to your blog and keep your old readers reading. Here are some things to keep in mind when writing blog posts.
1. Write quality content that readers can benefit from. If people cannot get something out of your content, what’s the point of them reading your blog?
2. When you use rich, vivid language, words that paint vivid pictures in your reader’s mind, he or she tends to believe what you are saying because they can see it for themselves.
3. Write on a consistent basis. There is nothing wrong with blogging on a daily, weekly or even on a monthly basis, but whatever your blogging schedule is, try to keep it consistent.
4. Participate in conversations, it allows you to give your input on the latest happenings. This is also a great way to gain readers from other blogs.
5. Keep your content short and to the point.
How a designer can truly benefit from blogging
Outside of your web destination itself, there’s really no better way to market your work as a web designer than by using a blog page. You can create a list of live sites for your potential clients to view, discuss current and future projects and also develop a potential network with other professionals. This can also provide you with some much-needed feedback and advice as it relates to your work. Blogging is definitely your best friend online.
Oh! One last thing. If you’re serious about growing your business online, I would suggest going to instantshift.com for some excellent direction. Take care and happy blogging!
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