Monday, January 24, 2011

Change Agents Are Quietly In Demand


A What Agent????

Today I’d like to discuss the possibility of becoming a change agent, but first . . . what in the world do they do?

Change agents are professionals whose task is to solve business problems. To be more specific, here is a list of duties that a change agent may perform on a daily basis (http://www.prsolutions.biz/blog/what-is-a-change-agent-and-why-might-you-need-one).

  • Change agents are individuals who have the knowledge, skills and tools to help organizations create radical improvement.
  • They choose the right improvement projects to work on by diagnosing the real issues effecting the organization.
  • Organize the project so that it has the best chance to succeed, by uncovering the project’s success criteria, securing management support, and building the right team.
  • Navigate the politics of change; ensuring radical ideas become radical improvements that dramatically impact the bottom line.
  • They have the ability to do a lot of unstructured work, to custom design processes to meet the goals of an organization, and are able to inspire people through self-confidence balanced by humility and a sense of humor.

They usually spend a ton of time working in interactive media, which bring us to the next question: What in the blazes is interactive media?


Understanding Interactive Media

Interactive media, by definition, is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes. The digital environment can include the Internet, telecoms and interactive digital television.

Even I Could Be a Change Agent Man
Considering my current level of experience in interactive media over the last 12 years, I can see myself in a possible the role as a change leader. According to cio.com, I need to ask myself, “How you will earn that credibility?” The key is to spend time with the people you want to lead, listen more than you talk, and when they test you to see what you are made of, and take the challenge. It hardly matters what happens. People just want to see if you can walk a mile in their shoes before they decide to follow you.


Watch Out For Mobile Development
The technology that could make the biggest impact in the next decade is mobile development in general. If Google is successful, iPhone, Symbian, Windows Phone and BlackBerry might become operating systems that are used on niche products. Maybe the makers of phones based on these operating systems should start thinking about specializing rather than generalizing their offerings so as to have some unique selling proposition.

Staying On Top of Things

In order to remain on top of things in the world of technology, especially as a change agent, there are multiple ways to stay on track. One of them is through blogging (SURPRISE!) and a majority of the websites for user interfaces post almost daily on downloads and upgrades for software. You can also form a network of trusted professionals who correspond through emails, blogs, twitter and local meetings in your area.

There are also unlimited resources on the World Wide Web for you to refer to, including company websites and most of them have blogs (imagine that?) where you can asks questions and view consumer feedback. Try it! You just might like it.

Wednesday, January 19, 2011

Blogging is Hip in E-Commerce

Bloggers vs. readers. How many are there?
Typically, readership on a blog page can vary based on multiple elements. More and more people are using the World Wide Web as a source of information, and a large portion of social and news pages contain opinion sections and have a blog set up for comments. This has become a successful business tool and more corporate-based blogs are being produced on a daily basis as a result.
In July of 2008, Pew Internet issued a survey to its readership that revealed some very interesting results. The first question to the readers was, "Do you ever read someone else's online journal or blog?" In total, 33% of internet users (the equivalent of 24% of all adults) say they read blogs, with 11% of internet users doing so on a typical day. The second blog readership question is based on a slightly different question construction: the past-tense "Have you ever read someone else's online journal or blog?" This figure is consistently higher than the one discussed above; this is because its wording captures people who once read blogs but now do not for whatever reason. 42% of internet users (representing 32% of all adults) answer this question affirmatively.
Here are some charts containing statistics that show the potential growth of blogging on the internet over the next few years.





Blogging for Business
One website, whatsnextonline.com, makes some excellent points from a business standpoint about a blog page’s potential. Blogs have become an important marketing tool for hundreds of companies, associations, elected officials and candidates, a legion of self-appointed digital journalists and traditional journalists who can trash or build up your company in their blogs.
By simply incorporating keywords into your blog posts you can quickly see your blog posts ranking for many different targeted keywords. It is important to always write blog posts in basic terms but there should always be elements of blog marketing and search engine optimization in all your posts. A blog can be used in many ways to pull new traffic and business in. You could use it as a how to guide, new products or simply just a way to give your audience any new information on your industry or your business. The chart below illustrates the potential progression of blogs with U.S. companies.




Methods for making a better blog

When creating a blog for a business, one needs to consider the post’s material. According to pronetadvertising.com, content is going to get new visitors to your blog and keep your old readers reading. Here are some things to keep in mind when writing blog posts.

 
1.    Write quality content that readers can benefit from. If people cannot get something out of your content, what’s the point of them reading your blog?
2.    When you use rich, vivid language, words that paint vivid pictures in your reader’s mind, he or she tends to believe what you are saying because they can see it for themselves.
3.    Write on a consistent basis. There is nothing wrong with blogging on a daily, weekly or even on a monthly basis, but whatever your blogging schedule is, try to keep it consistent.
4.    Participate in conversations, it allows you to give your input on the latest happenings. This is also a great way to gain readers from other blogs.
5.    Keep your content short and to the point.

 


How a designer can truly benefit from blogging
Outside of your web destination itself, there’s really no better way to market your work as a web designer than by using a blog page. You can create a list of live sites for your potential clients to view, discuss current and future projects and also develop a potential network with other professionals. This can also provide you with some much-needed feedback and advice as it relates to your work. Blogging is definitely your best friend online.


Oh! One last thing. If you’re serious about growing your business online, I would suggest going to instantshift.com for some excellent direction. Take care and happy blogging!

Monday, January 17, 2011

Getting the Most Out Of Your Blog Page

Online marketing over the last decade has taken on a whole new direction, and one of the most effective, yet underrated methods available is through weblogs, which is usually shortened to blog. Blogging has been around since Swarthmore College student Justin Hall created the first official blog in 1994 and yet for years online feedback has been somewhat overlooked (http://nymag.com/news/media/15971/). Today, blogs have become an important and successful way to provide company information as well as public feedback that is accessible to everyone.


Over the years the modern blog has evolved from the online diary, where people would keep a running account of their personal lives, to utilizing formats that cater to a more corporate structure. Most such writers called themselves diarists, journalists, or journalers. While this was the norm in the early years, blogging has become an extremely productive tool for businesses as well as individuals to gather and organize what smart people figure out daily.

"The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful."


These days, there are numerous resources available by way of blogging tools, and most of them are free. Here are just a few that are available right here on blogger.com.




Html Character EnCoder


Right here on blogger.com, the Html Character EnCoder tool can help you to display html codes to your posts and blogs comments with just 3 easy steps.


  1. Paste your HTML code in the text area provided.
  2. Next, click on the convert button.
  3. Now you can copy the generated code and use it in either your blog or comments.
As funny as this may sound, applying html code to your blog can be as easy as 1, 2, 3. In fact, this is the tool that I have chosen to use for this particular blog. I created some of the code in Notepad, then copied and pasted it into the window and the tool basically took care of the rest. It's that simple!




Blogger Falling Objects Generator


Next there is a tool called the Blogger Falling Objects Generator. This tool will generate a code in just 5 easy steps that can be used in a blogspot to add falling objects.


  1. First, you log into blogger and go to your blogger account dashboard.
  2. Then navigate to the layout and on your sidebar click Add Gadget and select HTML/javaScript.
  3. Leave the title empty, and on the content area, paste your generated code.
  4. Next, click "Save," then move the gadget from sidebar top area to bottom area. When everything's done, click "save changes."
While this tool might not be appropriate for many sites, it can create a "fun" element for blog pages with less serious material.




Blogger Static Twitter Badge Generator


The next blogging tool is the Blogger Static Twitter Badge Generator, which generates a code that you can use in blogspot to add a static twitter badge. This 6-step process is simple and will help spread the word about your blog.


  1. Enter your image url.
  2. Choose Your Badge Position.
  3. Enter Your Twitter ID.
  4. Generate your code.
  5. Copy your code.
  6. Add it to your blogger blog.
Although I'm not much on "Tweeting," this is an extremely powerful tool for a blog since Twitter has become a force within mobile interfaces.






Blogging tools are important not only to a blog's visual appearance but to user accessibility as well. I have only discussed some of the tools that blogger.com has to offer, but the number of online resources and plug-ins that are available are endless.